Oman's entrepreneurial ecosystem has been brimming over with workshops on branding as of late. And for good reason. Your brand is what creates the connection between you and your customer. Done poorly, you can be assured of losing out to competitors. Done well, and your brand becomes a ripple in the ocean...spreading and growing in influence across the community.
Kauffman tackles the issue of branding in this informative article. Have a read and keep putting your best foot forward Oman SME!!